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EXPO丨Pantasy Debuts at the New York Toy Fair, with Steampunk Series New Releases Drawing Attention


From September 30th to October 3rd, 2023, the American International Toy Fair was held at the Jacob K. Javits Convention Center in New York City, where Pantasy Bricks made a stunning appearance with its new Steampunk Series, presenting attendees with a visual extravaganza that traverses reality and delves into the wondrous steampunk universe.

At the exhibition, Pantasy showcased an array of best-selling products in collaboration with globally renowned IPs, including the Mechanical Astro Boy which leads the semi-mechanical trend in the building block world, romantic Le Petit Prince series, the interactive Popeye Treasure Hunt Steamship, and the highly collectible action-figure-level Saint Seiya Sagittarius.

These products not only precisely capture the core essence and emotional connotation of their respective IPs, but also provide builders with an extraordinary assembling and collecting experience through innovative design and entertaining interactive gameplay.

Additionally, Pantasy Retro Television set from the original  Retro Collection, stood out for its exquisite design and were particularly favored by visitors at the event. This product not only replicates the appearance of a classic vintage television with building blocks but also breaks through the physical limit inherent to building blocks with a clever design to achieve a functional interactive experience. By simply placing the smartphone into the specially designed space within the set and combine it with a custom transparent screen component, the static building blocks can be transformed into a vivid time machine capable of playing vintage footage.

The core focus of the event was the two flagship building sets of the year meticulously launched by Pantasy — Steampunk Clock Tower Park and Steampunk Railway Station. These two elaborately designed annual masterpieces not only represent Pantasy's excellent craftsmanship in 2023, but also fill a gap in the market for steampunk-themed building blocks.

Steampunk style has always been extremely popular among building block enthusiasts. Although there have been numerous MOCs  before, due to the relatively niche market, there had not been outstanding official releases available with this theme. Pantasy, with its keen insight, innovatively designed these streetscape sets that blend industrial aesthetics with science fiction imagination. Featuring iconic decorative elements such as gears and pipes, along with intricate multi-point linkage mechanism designs, they significantly enhance the entertainment value and playability of the products, garnering unanimous praise from attendees at the event.

The New York Toy Fair, organized by the Toy Association of America, is the largest toy fair in the Americas and one of the top three premier toy exhibitions globally. It has always been a pivotal platform for professionals in the toy industry to communicate and conduct business, exclusively open to industry insiders such as manufacturers, suppliers, wholesalers, retailers, importers, and exporters. With successfully held over a hundred times, the fair maintains an active trading atmosphere and remarkable effectiveness, carrying a deep historical significance and industry tradition.

Pantasy effectively enhanced its international brand image and recognition through its impressive performance at the New York Toy Fair, fully demonstrating Pantasy's core philosophy of "Building with Love" and its commitment to continuous product innovation.

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